MARC CHERNOFF
How could anyone fall for that? How could I have been
so foolish?
Why do they believe such lies? How could we have been
conned like that?
There are emotionally manipulative people of varying degrees
all around us.
When we are young we like to think that we are immune to
the psychological pressures that confuse, manipulate and condition other
people. We are not so gullible, are we?
But part of truly maturing as an individual involves understanding how you too are led by the environment, influenced by others, and driven by the needs you have as a human being.
But part of truly maturing as an individual involves understanding how you too are led by the environment, influenced by others, and driven by the needs you have as a human being.
Human beings can be manipulated precisely because we share
innate psychological characteristics that render us ALL susceptible, to a
point. Although, like any other weakness, some people are naturally more
prone to succumb, while others have higher levels of immunity to the external
pressures that can make us do things we would normally never think of doing.
But assuming that we are already “immune” is naive and the
surest path to being a victim of manipulation. Let me give you a powerful
example:
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Emotionally Manipulated to Death
The day is November 18, 1978, and you’re in Guyana.
There you stand in the middle of Jonestown, a loyal member of Jim Jones’
cult known as “The People’s Temple”. He commands you to drink a cup of
poisonous, cyanide-laced Kool-Aid and take your own life.
What do you do?
Well of course you don’t do it, right? Who is Jim
Jones, or anyone for that matter, to tell you to end it all? You are not
a robot that can be ordered to kill yourself against your own will! But
an astounding 907 people simply followed his orders and died that fateful
day. And many of these people poisoned their children before they took
their own lives. People who wanted to live and wanted their children and
spouses to live.
Why did these people do this? Why did men and women, many college educated, allow themselves to be abused and brainwashed by this man? Why did they agree to sell their homes and give all their possessions and money to “The People’s Temple” – an obvious cult?
Why did these people do this? Why did men and women, many college educated, allow themselves to be abused and brainwashed by this man? Why did they agree to sell their homes and give all their possessions and money to “The People’s Temple” – an obvious cult?
Were these people of abnormally low intelligence? Were
they clinically insane? Or was Jim Jones a highly skilled manipulator of
human emotions? Did he know exactly how to push a human being’s
“buttons,” and string them along even to the extent that they would poison
their own children before ending their own lives?
Either way, that was just “Jonestown”, right? It was
an isolated event.
Wrong! “Jonestown” has happened numerous times
throughout history – and it will happen again. I bet you can think of
other examples where people were willingly driven to their own demise. It
may not be “Jonestown” – it may go by a different name, but we see the same
exact psychological mechanisms of manipulation in play. Understanding
these mechanisms can help immunize you not just to the grosser psychological
manipulations of a wicked cult leader, but also to the more subtle
psychological conditioning that we all encounter as part of everyday life.
We All Have Basic Human Needs
Jim Jones was a master of deceiving people by appearing to
give them what they needed. And this is the crucial point to grasp.
We all have innate human needs. If your fundamental psychological needs
as a human being are not being adequately met, then, unless you understand
precisely what’s happening and respond appropriately, you will be motivated to
latch on to any source that appears to satisfy these needs.
Some of your basic human needs include:
The security of a safe environment in which to grow.
A sense of autonomy and control of your life.
A sense of self-worth earned through creative problem
solving and the achievement of personal goals.
Being part of a broader, likeminded
community.
A sense of status within social groupings (which includes
feeling important or respected in some way).
Being emotionally connected to certain people (family,
friends, etc.).
Meaning and purpose arising from being able to make a
difference.
Again, if any of these basic needs are not sufficiently met
in your life, you will feel inexplicably attracted to anyone or anything that
promises to supply what is lacking. The awareness that this is happening
can save you an incredible amount of trouble.
Many of Jim Jones’ devotees were drawn from a pool of disgruntled people who were not leading satisfying lives or meeting their basic needs in healthy ways. People facing uncertain times or uncertain futures, people with low self-esteem and negative self-images, and so forth. Jones held out the promise of certainty, social acceptance, community, self-respect, purpose and feelings of security inside his “temple.” And there must have been some really deep seeded beliefs instilled in these people, because eventually they followed Jones, like some new-age Pied Piper, into oblivion.
Many of Jim Jones’ devotees were drawn from a pool of disgruntled people who were not leading satisfying lives or meeting their basic needs in healthy ways. People facing uncertain times or uncertain futures, people with low self-esteem and negative self-images, and so forth. Jones held out the promise of certainty, social acceptance, community, self-respect, purpose and feelings of security inside his “temple.” And there must have been some really deep seeded beliefs instilled in these people, because eventually they followed Jones, like some new-age Pied Piper, into oblivion.
Universal Applicability and Susceptibility
It’s rather easy to see that if your needs are not being
adequately met in a healthy way, and someone or something comes along that
promises to supply all of your needs in one convenient package, then that can
seem pretty irresistible.
If you disagree, think about this: On a more conventional
level, consider how many people feeling neglected in a marriage have a careless
affair with someone because it was “so nice to be listened to, flattered,
romanced, etc.” The very same unconscious propulsion towards an affair
like that might drive others into the arms of a cult (or even to buy a
timeshare or a new wonder drug!)
Rational Justifications for Irrational Behavior
We all need some level of quality attention and strive to
meet that need in various ways, but our thirst for it can blind us to the sleazy
aspects of the person (or entity) that’s tempting us. Our emotional drive is
so powerful that it will enlist the help of the conscious mind to invent
compelling, logical arguments to support what we feel compelled to do.
Jim Jones’ devotees too would certainly have developed a belief system around
the cult, and they wholeheartedly believed that they had rational arguments for
sticking with it.
It’s easy to say afterwards, “How could I have been so
foolish?” But extreme incidents like the Jonestown massacre demonstrate
just how mind-numbingly powerful the drive to meet our basic human needs
is. They can completely overwhelm clear thinking – just as a person dying
of thirst in a desert might desperately put an ice-cold bottle of poison to
their lips, if it were offered to them.
Weapons of Influence and Manipulation
Famous social psychologist Robert Cialdini conducted a study
of how and why people comply (or buy) in business situations, and identified a
set of principles which he called the “weapons of influence.” Although he
was looking at business related events and interactions, his principles apply
equally well to unsuitable, manipulative relationships of any kind. And
if you look closely, it’s not hard to see the link between Cialdini’s
principles and the basic needs I outlined above.
Cialdini’s weapons of influence:
Reciprocation – “But they’ve done so much for me!” When you
feel indebted to someone, then the law of reciprocation is influencing
you. Jim Jones constantly reminded his devotees of all he and “The
People’s Temple” had done for them – how he had “saved them” and how they “owe”
themselves to the “temple.” If someone constantly reminds you how much
they are doing or have done for you, they are being manipulative. It runs
all the way from free samples in product marketing/advertising to someone doing
an unrequested favor for you just so they can ask you for a favor in return –
the aim is to make you feel obligated to reciprocate. (Read Influence: Psychology of Persuasion.)
Commitment and consistency – If people publicly commit verbally or in writing to
an idea or goal, they are more likely to honor that commitment. We like
to appear consistent and dependable to both ourselves and others (think of the
disapproval heaped upon politicians who change their minds). To suddenly
stop following orders or abandon once-deeply-held beliefs can simply feel
impossible to many, even in the face of mounting evidence that disproves the
belief.
Social proof – People will do things they see other people
doing. Period. “A thousand other people can’t be wrong, right?”
or “If everyone else is doing it then it must be OK.” This kind of
thinking is how people get swayed into being “fashion victims” as well as “cult
victims.” And it’s complicated too, because this is not just thoughtless
blindness on our part. Hundreds of years ago, for human beings to survive
in a world of predators, we had to form tight-knit social groups and look to
others for behavioral cues. This is still useful up to a point, but the
manipulators of the world can easily use this to their advantage.
Authority –
People will tend to obey authority figures, even if they are asked to perform
unjust acts. Authority figures come in many different flavors and facades
(and Jim Jones was certainly naturally authoritative).
Likability –
People are more easily persuaded and manipulated by other people whom they
like. But likable people might not do very likable things and that’s the
problem. Cialdini demonstrated that people tend to buy from people they
like, or buy things people they like buy. We also tend to like attractive
people. It’s no coincidence that cult leaders tend to be charismatic,
likeable and attractive. (Read How to Win Friends and Influence People.)
Scarcity -
If something seems scarce, demand for it will increase. “Limited time
offer” or “while supplies last” or “only for the first 100 buyers” are all ways
that the scarcity principle is used in marketing. In manipulative
relationships it may be used like this: “You will never meet anyone else like
me!” It’s subtle, but the implication is that I am rare, and therefore
more valuable to you. Jim Jones phrased it like this: “‘The People’s
Temple’ is the only place you can be saved” – all cults will have a similar
manipulative slogan.
4 Smart Ways to Protect Yourself
To protect yourself from the more excessive and evil
manipulations of organizations and individuals, you need to:
Be aware that extreme “promise of gain” and “threat of loss”
are basic universal tools for manipulating belief and behavior.
Understand that if your basic emotional and physical needs
are not adequately met, you become more vulnerable to being manipulated by
anyone willing to exploit this gap. Just understanding this can help
immunize you against becoming a victim.
Observe how Cialdini’s “weapons of influence” operate in
everyday life (often in benign ways) and how they are indirectly linked to
basic human needs.
Stay calm. Breathe. A calm mind can perceive the
world much more clearly and objectively.
Afterthoughts
Most people and organizations are not actually out to
exploit and manipulate others in an evil way, but as the unfortunate followers
of Jim Jones discovered back in 1978, when they do, horrifying things can
happen.
So… I’ve said it before and I’ll say it again: Live by
choice, not by chance. Make changes, not excuses. Be motivated, not
manipulated. Work to excel, not compete. Choose to listen to your
inner voice, not the jumbled opinions of everyone else.
And if you feel like you’re struggling with a manipulative
relationship situation of any kind, know that you are not alone. Many of
us are right there with you, working things out for ourselves. Stand
strong! Stay inspired! This is precisely why Angel and I wrote our
book, “1,000 Little
Things Happy Successful People Do Differently”. It’s filled with short,
concise tips on how to do just that.
The bottom line is that there are manipulative people in
this world that will try to mess with your mind, but you can defend
yourself. It’s about arming yourself with awareness.
The floor is yours…
In what way have people tried to manipulate you?
When and how did you realize this? What did you do
about it?
http://www.marcandangel.com/2014/09/03/4-ways-to-protect-yourself-from-emotional-manipulation/
Perhaps you’d like to check out my sister blogs:
http://www.ourinnerminds.blogspot.com this takes advantage of the
experience and expertise of others.
www.turbochargedreading.blogspot.com describes the steps
to reading in the way your mind prefers.
www.happyartaccidents.blogspot.com just for
fun.
To quote the Dr Seuss himself, “The more that you read, the more
things you will know.
The more that you learn; the more places you'll go.”
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